Outdoor advertising is a great medium to reach directly to
the public. It is expensive, as well as the most effective form of advertising.
Hoarding and banners have been into practice since ages and have been used by
various brands to the core. It is very expensive; therefore various brands
still can’t afford to go for outdoor advertising. These days, the marketing
agencies are looking for more interesting ways to advertise the brands and
reach closer to the public.
The government of Punjab is now looking forward to hire
unipoles to advertise itself across the state. They will be talking about the
achievements of Punjab Government in last few years and how the state has been
developed in their tenure of governance till now. With this advertising, the
benefit will be given to the Municipal Corporation, which has not yet been able
to generate the required amount of revenue in the last few years.
With the SAD-BJP government advertising excessively on these
unipoles, the municipal corporation will have an added advantage of revenue and
can later on use these unipoles to be sold to various brands across the state.
The government has asked the corporation to give them the prices for the 50%
major sites in different parts of the state. They are planning to start this
advertising program till December and will be extending further to other sites
as well in near future.
It will even add to the beautification of the state, as
these hoardings on the highways across the state will be highlighting the
achievements of the state, highlighting its development and highlighting the
positive points that the city is known for. Various agencies have also been
roped in to give out their best prices and the ones giving the lowest rates
will be taking up this assignment for the government. Also, the Municipal
Corporation Board has prepared their own list of unipoles and their prices and
will be giving the same to the Public Relations Department for further
consideration. With this process, the Municipal Coporation would at least earn
a sum of Rs 1 crore in a span of six months, which will be a huge achievement
for the board.
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