Monday, 27 June 2016

Highlighting Punjab government over the Unipoles

Outdoor advertising is a great medium to reach directly to the public. It is expensive, as well as the most effective form of advertising. Hoarding and banners have been into practice since ages and have been used by various brands to the core. It is very expensive; therefore various brands still can’t afford to go for outdoor advertising. These days, the marketing agencies are looking for more interesting ways to advertise the brands and reach closer to the public.

The government of Punjab is now looking forward to hire unipoles to advertise itself across the state. They will be talking about the achievements of Punjab Government in last few years and how the state has been developed in their tenure of governance till now. With this advertising, the benefit will be given to the Municipal Corporation, which has not yet been able to generate the required amount of revenue in the last few years.

With the SAD-BJP government advertising excessively on these unipoles, the municipal corporation will have an added advantage of revenue and can later on use these unipoles to be sold to various brands across the state. The government has asked the corporation to give them the prices for the 50% major sites in different parts of the state. They are planning to start this advertising program till December and will be extending further to other sites as well in near future.

It will even add to the beautification of the state, as these hoardings on the highways across the state will be highlighting the achievements of the state, highlighting its development and highlighting the positive points that the city is known for. Various agencies have also been roped in to give out their best prices and the ones giving the lowest rates will be taking up this assignment for the government. Also, the Municipal Corporation Board has prepared their own list of unipoles and their prices and will be giving the same to the Public Relations Department for further consideration. With this process, the Municipal Coporation would at least earn a sum of Rs 1 crore in a span of six months, which will be a huge achievement for the board.

Tuesday, 21 June 2016

CCTV cameras, a boon for The Golden Temple

The Golden Temple is one of the most-visited places by people in and around Punjab, be it the local people of the state or from other parts of the country or even foreign tourists. The first thing that the authorities should take care of, is the security of the visitors to this holy place and that their peaceful experience shouldn’t be disturbed by any unruly element of the society.

Wherever there is crowd, some bad elements of the society are surely to be found there and so does happen at the Golden Temple too. Recently various kids were being abducted from the temple. It was getting difficult for the authorities to handle this situation and so they have installed the closed circuit television cameras (CCTV) in and around the premises of the Golden temple, so that such people can be caught red handed and such incidents can be avoided in future.

The authorities have been getting great help through this and they have caught various goons indulging in these activities at the Golden Temple. It just took 24 hours for the authorities to catch the kidnappers and rescue a child from them, who was kidnapped from the Golden Temple. The authorities saw the women abducting the child and on releasing the footage in the media, they could easily locate the lady and catch her and rescue the child. In addition to solving the problem of abduction of kids from the temple, these cameras have also helped in catching various thieves who steal personal belongings of the visitors, while they are offering prayers to the lord.

The police can now easily keep a watch at such unscrupulous activities. More than 200 cameras have been installed in different parts of the Golden Temple, and many of these are High Definition cameras, installed at the key areas. Parikrama is the place where the control room has been set up, so that the authorities of the Gurdwara can keep a check on everyone entering the Golden Temple and identify the thieves and abductors.

Friday, 17 June 2016

Government tries to help the farmers in Punjab

Farmers in Punjab are left with no choice than to grow Kharif crops this season due to the scare of white fly attack on cotton crops .The area under cotton cultivation in Bathinda has decreased comparatively from last year as farmers prefer Desi cotton to the BT cotton. As of last years extensive damage done to cotton crops by the white fly the government has asked the farmers to grow more paddy , growth of which is expected to go up by more than one lakh hectares from 29.75 lakh hectares as said by  a senior official of Punjab Agriculture Department. 

Earlier, Punjab had set a target of 28.50 lakh hectares of paddy. "The main reason behind rise in paddy will be the drop in acreage under cotton crop as farmers will divert that area towards rice," he further said.

Though the recent rain showers in Bathinda and Mansa districts have bought great relief to the farmers’ agony. Rain showers will not only lessen the whitefly attack but might end it entirely. The adverse condition of Khushwinder Singh of village Bhainibagha (Mansa) uprooted his cotton crop following the alleged whitefly attack as claimed by BKU Ugrahan leader Ram Singh Bhenibagha.
However, the agriculture department claimed that the matter has not come to their notice, and added that in the entire district, the whitefly attack which should be 6ET level is considerably low marking only 2ET level which is highly alarming for both the farmers and the Government.

After fortnightly discussions between the consultative and monitoring committees formed by the Chief Secretary on field visits, research work, exploring and sharing techniques regarding the control of pest attacks along with making the farmers aware about barrier crops in order to save cotton from whitefly attacks have been the top priority of the Punjab government.

On June 4 Chief Secretary Sarvesh Kaushal formed an interstate panel comprising of 10 members from the neighboring states of Haryana and Rajasthan to evaluate the pest attack and take the required measures.

Strong recommendations and amendments are being made by the Government in order to provide some relief to the farmers. Different kinds of seeds are recommended by the PAU and experts from the universities are asked to launch a concerted drive in the specific areas of Bathinda and Mansa so that the spread of white fly could be averted. Along with this, a persuasion campaign has been started amongst farmers to sow barrier crops, namely, maize, jowar and bajra to prevent the pest attack.In the wake of depleting underground water table, Punjab government had asked growers to start sowing paddy from June 15.

Meanwhile, power utility PSPCL said assured proper power supply to farmers. "We have sufficient power with us to ensure 8-hour supply to farmers starting tomorrow," a Punjab State Power Corporation Ltd official said.

Wednesday, 15 June 2016

Exhibitions are becoming the shopping hubs

Bathinda is in for a treat, as hundreds of designer labels have rushed to put up an exhibition! The city that is famous for lacks of shops in alleys and showrooms offering thousands of ethnic and Indian wear options, is experiencing the thrill of going to an exhibition and laying their hands on a design which follows the latest trend. With boutiques, designers and wholesalers from not only Chandigarh, Ludhiana and Jalandhar but also from Delhi and Jaipur, setting up their stalls and exhibiting their latest collections, people would be provided with many options in fashion and style. Fashionable women of the city are at an all time high as latest trend in the ethnic wear collection section is enticing and modern.

Ritu Sarin, a designer from Chandigarh, had held an exhibition in Model Town in the city three months back, had exhibited imitation jewellery to go with the dresses on offer to make it a one-stop shop for her customers.According to Ritu, the exhibitors try to offer latest items to their customers to make sure that the sales stay high, and this is the reason why loyal customers wait for exhibitions rather than buying from stock shops.

Parminder Kaur Sandhu from Patiala, who had recently held an exhibition in the city under the name ‘Patiala Rack’, also vouched for the fact that exhibitions offer what the customers have not seen in the local markets.Bringing the designs, which are making waves in the markets of bigger cities and will take another two-three months to reach the local markets is what these exhibitors offer and prove to be a link between metropolitan fashion and small city style. That’s the USP of such ethnic wear exhibitions and it is the fact that these don’t offer regular stuff and no two pieces are the same.Sourcing different raw materials and unique ready made pieces from various markets of Delhi and other Indian cities, Bathinda-based duo Deepika Arora and Meenakshi Goyal have also been holding exhibitions in the city under their brand ‘Style Diva’, to provide their customers with something abstract to work with.

The best part about these designers is that they don’t believe in ordering and shipping goods from wholesalers. They research about the latest trends designs in fashion and go to other cities to browse through various markets, themselves, and pick pieces they think will provide a fresh change to the customers.Going to the extent of mixing and matching various parts of the ensembles to offer unique pieces to the customers, is what provides them a competitive edge over others.

Such raw, crisp, fresh and authentic designs define originality and individuality, which is the latest fashion trend. Apart from offering a huge variety, they also offer some pieces, which are casual wear and are more affordable as compared to the rest of the pieces. Even the casual wear suits have an edge to them, which the local shops don’t offer.

Monday, 13 June 2016

The city plants trees, efforts to save the environment

Sensing the struggling state of the environment and bio-diversity, Missionaries Khudai-Khidmatgaran, initiated an event to save nature, where they carried out an extensive plantation drive in the holy city of Amritsar. The drive was joined by various NGOs, environmental activists and students of Government ITI, Ranjit Avenue, who were educated about the current situation of the state and motivated to plant different varieties of tree, shrubs and medicinal plants on the premises.
Highlighting the benefits of planting trees, and preventing harm to nature, the organization planted four Peepal trees, four Kanak-Champas, a tree of the fourth Veda, eight Pilkans, a mango tree, a beri tree and white ciris, to recover the green cover.Emphasis on the revival of the environment to save the health of the ecosystem of the region was laid on.Punjab, along with Northern India, has been witnessing frequent rainfall and thundershowers, which have softened the soil and allowed the environmentalists to start pitting plants. With more than 20,000 plants in stock to be sowed in the civil, the BSF and the Army areas, people have also volunteered to help maintain these plants by contributing Rs 11,000 from their salary every month. Prakash Singh Bhatti, of the drive's environmental organization, is busy working on five other projects in Tibri, Faridkot, Khassa, BSF and Amritsar city, with the help of top-notch machinery worth Rs 24 lakhs. Contributions and generous donations from the citizens help in maintenance costs, as more and more people are realizing that greenery is not a luxury but a necessity.He further discussed their contributions towards saving water, controlling pollution and preserving nature by planting thousands of trees, plants, shrubs, creepers and climbers all over in northern Indian states, BSF and military areas.
As the institution enters their 48th years of service as conservators of nature, they have already planted 16800 plants in areas under Amritsar Improvement Trust, New Amritsar and along the bypass road, 5000 plants in BSF and 7500 in Army areas; in the last year. Inviting the public to see these plants grow, and maintaining 80 per cent results, the institution will continue to look after them and water them. Promising to replace the dead plants by July, they also swear to bring the 16,800 figure of last season, once again, to the soil.Highlighting the importance of protecting natural habitat, the organizations also focused on the prohibition of deforestation.The balance of nature has been seriously disturbed and the institution is coming up with thoughtful and carefully constructed plans to restore it.Due to the overexploitation of nature, the institution is concerned as many people depend entirely on the continued availability of natural resources for fuel, food and medicines, and the depletion of such resources is harming the human livelihood.

Even the public must cooperate and present the new generations with a healthy green environment.The institution has stepped up in taking an initiative to extend their efforts towards the saving and protecting of biodiversity and hopefully the measures taken by them will be fruitful for nature and society.The event also saw the presence of District Forest Officer S Sagar, Sandeep Rishi, Chairman, Amritsar Improvement Trust and several other volunteers.

Friday, 10 June 2016

Punjab Govt. is not Against ‘Udta Punjab’

The Punjab Government, both the Shiromani Akali Dal and the BJP, who have always stood for freedom of expression and fought for it, have been in for a rude surprise when other political parties framed them for their SAD-BJP Alliance in stalling the release of the Shahid Kapoor starrer - Udta Punjab.
The movie that revolves around the lives of ShahidKapoor, KareenaKapoor, Alia Bhatt and DaljitDosanjh, set against a drug-infused state of Punjab, has stirred chaos and controversy all over the country, as the Central Board of Film Certification had declared a ban on the release of the movie for showing Punjab in a fake and poor light.According to the Punjab Deputy Chief Minister and ShiromaniAkali Dal president Sukhbir Singh Badal, his opponents are spreading lies and rumours about his government's involvement in the ban, and claimed that such reports were a publicity stunt.
Rubbishing the Punjab Government' s influence on the CBFC, for clearing the film with 13 cuts and an 'A' certificate, Sukhbir said that the government has nothing to do with it as countless movies are produced for commercial purposes and it is the CBFC's call to allow its release or not.The film sure has various vulgar scenes, bad abusive language and insulting comments towards the state of Punjab like, Punjabis are ‘kanjar’ and their land is ‘banjar’ (barren). These are the reasons as to why the CBFC considered the film unfit for public release. According to the Deputy CM, he would not pre-judge the issue before the film was out in the market. As the Punjab Government always supports social and psychological issues that attempt to correct the distorted picture of society and culture.Having identified the drug-issue prevalent in Punjab a long time back, and taking various measures to curb it, the Punjab Government is in all favour of the movie and provides thematic support to the all-out war against drugs.
Ready to welcome the movie and even support similar films if portrayed accurately, the government and ruling alliance had nothing to do with the ‘Udta Punjab’ controversy as their name is being dragged into the row for vested interests.Projecting Punjab as a drug state is unfortunate as Punjab has been fighting a war on drugs for which the supply line with its roots emanating from across the border is being busted with help of paramilitary forces. Instead of supporting the government with their mission, authorities have been pointing fingers at them.

Highlighting the importance of awareness of ill effects of drugs, the government expressed their concern and advised parents to spend quality time with their children and a keep an eye on them as any temptation towards drug abuse can be caught in the initial stages and steps to prevent further use can be taken. The government also pleads that their mission alone cannot make Punjab a drug-free state unless and until stakeholders of the society pitch in to root out the menace from the state.

Thursday, 9 June 2016

Developing the Vasant Vihar Society

Virsa Vihar Society in Amritsar is a group of like-minded people who appreciate literature, art and also the heritage of Punjab. This society has been into existence since a decade and recently it was given an amount of Rs. 2 lakh by the Local Bodies Minister, Anil Joshi for its further development, so that more and more people can become a part of this inspiring society.

This cultural loving society is the heart of Amritsar and anyone related to culture, art or literature is someway or the other inspired or connected to this society. Till now the society has been managing its expenses and its existence on the basis of donations and funds from the members and other voluntary people who had love for literature. But this year, it is celebrating its tenth anniversary with a lot of cheer and happiness.

During a cultural extravaganza at the society, the minister handed over a cheque of Rs. 2 Lakh to the director of the society for its further improvement and development. Kewal Dhaliwal, the director of the society received this amount with great pleasure and happiness. The society has been asking for funds and grants from the government, so that they can further support the promotion of Punjabi language and local artistes but this is the first step that the government has happily taken towards them.

With this amount, the director plans to first and foremost get a modern light and sound equipment for the auditorium, where a number of plays are performed and with such technology, it will become an even better experience. The library of the society is very unique as it has a number of rare books of Hindi and Punjabi literature, which would be a collection of around 5, 000 books. With this money, they even plan to preserve these books and get some volunteers to help them in the same.

In collaboration with the Naitonal School of Drama, the Virsa Vihar Society is planning to host theatre workshops for the budding young talent in the city and various other surrounding areas. The workshop will take place for kids in the age group of six years to 12 years; it will be having a total number of 45 students from areas of Punjab, Haryana and Jammu. These students will get an opportunity to learn new skills from alumni of NSD, like, Partho Banerjee and Pretpal Rupana.